Mamram sponsored the launch of DadA Music in India in association with India Today Group. Dada Music is one of the best electronic ambient music around the world which began as a cultural movement in neutral Zurich, Switzerland.

The launch of DadA Music was held on May 06, 2006 at the cultural backdrop of Purana Quila, encapsulating the vibes of ambient electronic music performed by Sattyananda acompanied by holographic laser show. The Chief Guest, Film Actor Akshay Kumar, graced the occasion with his presence and words of praise for DadA Music.